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- Address of İzmir University of Economics
- Academic Authorities
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- List of Programs Offered
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- ECTS Credit Allocation
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- Degree Programs
- Fashion and Textile Design
- Qualification Awarded
- Level of Qualification
- Specific Admission Requirements
- Qualification Requirements and Regulations
- Recognition of Prior Learning
- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
- Occupational Profiles of Graduates
- Access to Further Studies
- Program Structure
- Course Structure Diagram with Credits
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COURSE INTRODUCTION AND APPLICATION INFORMATION
mt.fadf.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Required | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | 1. STRATEGIC BRAND ANALYSIS: I. orientation management in creating fashion II. company history, management, brand positioning, subbrands vision, mission, key items, customer profile, lifestyle | excerpt 1-4 from Hines and Bruce (2007) Fashion Marketing & Contemporary Issues, pp. 188-216 & Hitt, Ireland and Hoskison (2012) Strategic Management pp. 1-72 Regan, Cynthia I. (2008) |
| 2 | III. internal environment analysis (SWOT & VRIO analysis) IV. external environment analysis (PESTEL analysis) | excerpt 5-6 from Hines and Bruce (2007) Fashion Marketing & Rosenau Jeremy A. (2001) Apparel Merchandising: line starts here, Fairchild, NY, pp. 95-118 |
| 3 | V. critical issues SWOT issues, high priority attention areas VI.corporate and competitive strategies (1. growth str., 2. portfolio str. (BCG matrix) 3. Ansoff matrix) | excerpt 7-9 from Hines and Bruce (2007) Fashion Marketing & Doris Kincade, Fay Gibson, Ginger Woodard (2004) Merchandising Math, pp. 195-219 |
| 4 | VII. competitive strategy Porter’s gen. strat.(segmentation, differentiation or cost leadership) Porter’s Five Forces VIII. suitability, acceptability, feasibility and sustainability of the company strategies IX. recommendations X. references | excerpt 10-11 from Hines and Bruce (2007) Fashion Marketing & Maite Lafuente, Juanjo Navarro (2007) Fashion Source: Technical Design |
| 5 | PRESENTATION %20 | |
| 6 | 2. BRAND COLLABORATION OR EXTENSION: I. niche market identification | Development |
| 7 | II. vision and values III. target consumer and marketing mix | Development |
| 8 | IV. category plan, product looks | Development |
| 9 | PRESENTATION %20 | Development |
| 10 | 3. BRAND COLLABORATION OR EXTENSION PORTFOLIO: V. marketing mix | Development |
| 11 | VI. packaging / marketing campaign/ website | Development |
| 12 | VII. POS presentation / window display | Development |
| 13 | VII. POS presentation / window display | Development |
| 14 | PROJECT %40 | Development |
| 15 | Review of the semester | |
| 16 | Review of the semester |
| Course Notes/Textbooks | Book listed above |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 2 | 40 |
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 4 | |
| Study Hours Out of Class | 12 | 6 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 1 | 35 | |
| Project | 1 | 35 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 238 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to independently develop and design a collection. | X | ||||
| 2 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. | X | ||||
| 3 | To have a research oriented awareness of design, and being able to do design research individually. | X | ||||
| 4 | To be able to use a foreign language at a good and advanced level. | X | ||||
| 5 | To develop entrepreneurship- and managerial skills for a future professional practice. | X | ||||
| 6 | To be able to follow, observe and analyze the news issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. | X | ||||
| 7 | To have an ability to use digital information and communication technologies at a level that is adequate to the discipline of fashion design. | X | ||||
| 8 | To recognize, analyze and integrate within their practice the particular local and regional needs and developments of their profession. | X | ||||
| 9 | To develop an ongoing analytical and professional approach to academic and design research. | X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. | X | ||||
| 11 | To be able to understand, interpret and apply theoretical knowledge in fashion design. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest